Alastair M.Morrison
International Marketing Consultant
Dr. Morrison is a UNWTO (United Nations World Tourism Organization) Consultant.
He has also provided advice for the World Bank, Pacific Asia Travel Association, European Union,
US Agency for International Development, and other multinational organizations.
Dr. Morrison has gained in-depth experience in international tourism planning, development,
and marketing advising in Mainland China. Since 2000, he has completed approximately 120 individual projects in China
Projects Reference:
-- Tourism Industry Development Master Plan for Macao, Destination Marketing and Branding Expert for AECOM, Hong Kong.
-- Training in Destination Marketing for Cabo Verde for World Bank, Washington DC.
-- Formulation of a Tourism Marketing Strategy for Indonesia, UNWTO.
-- Macau Tourism Positioning: Towards a World Centre of Tourism and Leisure, on behalf of the Pacific Asia Travel Association (PATA).
--The 2010 Shanghai World Expo Case Study and Implications for the Lombardy Region of Northern Italy, Italy.
-- Marketing and Branding: Tourism Development for Shaoxing, Zhejiang, China (World Bank).
-- Marketing Strategy for Ningbo, Zhejiang Province (World Bank).
-- Strategic Marketing Plan for Tourism in Jiangsu Province, China.
-- International Tourism Marketing and Development Recommendations for Sichuan Province, China.
-- International Tourism Marketing and Development Recommendations for Fujian Province, China.
-- Marketing Plan for Youyang, Chongqing, China.
-- International Marketing Plan for Zhouzhuang, Jiangsu, China
-- Shaoxing International Marketing Plan, Zhejiang, China.
-- Mount Yandang International Marketing Plan, Zhejiang, China.
--Tai’an Tourism Marketing Plan, Shandong, China.
-- International Marketing Plan for Wanglang Baima, Sichuan, China.
