Debby van der Scheer
Marketing Consultant
Debby has a background in tourism marketing, market research and product development.
She has worked for Regional Tourism Organisations and for Tourism New Zealand including 2 years
in the London office managing trade relationships with wholesalers and agents.
Debby works throughout New Zealand, Asia and the Pacific on strategic planning projects, market demand assessments, product development and feasibility studies.
Project References:
-- Christmas Island Marketing Strategy (2016)
-- Marketing and operations review of the Forespace ecotourism lodge project in the Bokeo Province. (IFC/MPDF, 1997-1998)
-- Assessment of the Impact and Effectiveness of Nepal’s Destination Marketing Efforts (IFC 2014)
-- Advice on a Marketing Strategy and Monitoring System for Agrotourism Development. (Agriterra, 2012)
-- Market demand study for Sea-Kayak Fiji Limited Educational Tours (South Pacific Forum Secretariat, 2005)
-- On Line Marketing Training for the Papua New Guinea Tourism Authority (SPTO 2013)
-- Development and Promotion of Sustainable Nature-Based Tourism for Timor Leste, PNG and Solomon Islands (WWF Pacific, 2016 –2017)
-- Technical assistance to the adoption and promotion of a tourism sustainability label in the Seychelles (UNDP, 2010)
-- Technical assistance on a marketing and implementation plan for the adoption and promotion of a tourism sustainability label in the Seychelles. (UNDP, 2009)
